TVs: Sony owners in China

Consumer Insights report

TVs: Sony owners in China

This report offers the reader a comprehensive overview of Sony owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sony owners in China (''brand users'') against Chinese TV owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on TVs: Sony owners in China

  • Sony is more popular among Millennials than other TV brands
  • Compared to other TV brands, Sony has a relatively high share of female owners
  • Sony has a larger share of owners with a medium household income than other TV brands
  • Sony owners are more likely to live in megacities than TV owners in general
  • Having a good time is more important to Sony owners than to other TV owners

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