TVs: Semp TCL owners in Brazil

Selected insights on TVs: Semp TCL owners in Brazil

• Semp TCL is more popular among Generation Z than other TV brands
• Semp TCL is more popular among female TV owners than male TV owners
• Semp TCL has a larger share of owners with a low income than other TV brands
• Semp TCL owners are more likely to live in small towns than TV owners in general
• A happy relationship is more important to Semp TCL owners than to other TV owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors

Demographic Profile

• Top 10 most used TV brands in Brazil
• Gender
• Age
• Household size
• Community
• Age of consumers in Brazil
• Share of consumers in Brazil in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Brazil live
• Communities in Brazil where consumers live

• Agreement with statements in Brazil
• Top 10 hobbies and interests of Semp TCL customers in Brazil
• Agreement with statements on innovation by consumers in Brazil
• Most important aspects of life for consumers in Brazil

• Type of device consumers in Brazil use regularly to access the internet
• Social media activities in Brazil by type
• Type of media, consumers in Brazil have been using in the past 4 weeks
• Top 10 places where Semp TCL customers in Brazil have seen adverts in the past 4 weeks