TVs: Panasonic owners in Italy

Consumer Insights report

TVs: Panasonic owners in Italy

This report offers the reader a comprehensive overview of Panasonic owners in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Panasonic owners in Italy (''brand users'') against Italian TV owners in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on TVs: Panasonic owners in Italy

  • Panasonic is more popular among Millennials than other TV brands
  • There is a fairly even split of male and female Panasonic owners
  • Panasonic has a larger share of owners with a medium household income than other TV brands
  • 25% of Panasonic owners live in large cities
  • A happy relationship is more important to Panasonic owners than to other TV owners

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