Tablets: Sony owners in India

Consumer Insights report

Tablets: Sony owners in India

This report offers the reader a comprehensive overview of Sony owners in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sony owners in India (''brand users'') against Indian tablet owners in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on tablets: Sony owners in India

  • Sony is more popular among Millennials than other tablet brands
  • 54% of Sony owners are male
  • Sony has a smaller share of owners with a high income than other tablet brands
  • Sony owners are more likely to live in large cities than tablet owners in general
  • A happy relationship is less important to Sony owners than to other tablet owners

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