Desktop PCs: Apple (Mac) owners in Korea

Consumer Insights report

Desktop PCs: Apple (Mac) owners in Korea

This report offers the reader a comprehensive overview of Apple (Mac) owners in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple (Mac) owners in Korea (''brand users'') against Korean desktop PC owners in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on desktop PCs: Apple (Mac) owners in Korea

  • Apple (Mac) is more popular among Generation Z than other desktop PC brands
  • Apple (Mac) is more popular among female desktop PC owners than male desktop PC owners
  • Apple (Mac) has a larger share of owners with a high income than other desktop PC brands
  • 34% of Apple (Mac) owners live in megacities
  • Success and career advancement are relatively important to Apple (Mac) owners

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