Social media: WeChat users in the United States

Consumer Insights report

Social media: WeChat users in the United States

This report covers WeChat in the social media market of the United States. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on social media: WeChat users in the United States

  • WeChat is more popular among male social media users than female social media users
  • Compared to other social media users, WeChat users are relatively likely to live in a nuclear family
  • Cars or vehicles are relatively popular hobbies among WeChat users

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