Social media: WeChat users in Australia

Consumer Insights report

Social media: WeChat users in Australia

This report offers the reader a comprehensive overview of WeChat users in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark WeChat users in Australia (''brand users'') against Australian social media users in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: WeChat users in Australia

  • The current share of social media users using WeChat is fairly similar to Q1 of 2024
  • WeChat is more popular among Millennials than other social networks
  • WeChat is more popular among male social media users than female social media users
  • A relatively high share of WeChat users have a college degree
  • Success and career advancement are relatively important to WeChat users

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