Social media: Twitch users in the United States

Consumer Insights report

Social media: Twitch users in the United States

This report covers Twitch in the social media market of the United States. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

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Table of contents

Selected insights on social media: Twitch users in the United States

  • Twitch is more popular among male social media users than female social media users
  • Compared to other social media users, Twitch users are relatively likely to live in a household of two or more related adults
  • Video gaming is a relatively popular hobby among Twitch users

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