Smart Speakers: Xiaomi/Mi owners in China

Consumer Insights report

Smart Speakers: Xiaomi/Mi owners in China

This report offers the reader a comprehensive overview of Xiaomi/Mi owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Xiaomi/Mi owners in China (''brand users'') against Chinese owners of smart speakers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on smart Speakers: Xiaomi/Mi owners in China

  • Xiaomi/Mi has a high share of owners that are Millennials compared to the total online population
  • 53% of Xiaomi/Mi owners are male
  • Xiaomi/Mi has a larger share of owners with a medium household income than other smart speaker brands
  • Xiaomi/Mi owners and owners of smart speakers in general are relatively likely to live in megacities
  • A happy relationship is more important to Xiaomi/Mi owners than to other owners of smart speakers

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