Smart Speakers: Google Home owners in India

Consumer Insights report

Smart Speakers: Google Home owners in India

This report offers the reader a comprehensive overview of Google Home owners in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Google Home owners in India (''brand users'') against Indian owners of smart speakers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on smart Speakers: Google Home owners in India

  • Google Home has a high share of owners that are Millennials compared to the total online population
  • Compared to other smart speaker brands, Google Home has a relatively high share of female owners
  • Google Home has a larger share of owners with a medium household income than other smart speaker brands
  • Google Home owners are more likely to live in megacities than the average consumer
  • Being successful is less important to Google Home owners than to other owners of smart speakers

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