Smartphones: Xiaomi/Mi users in France

Selected insights on smartphones: Xiaomi/Mi users in France

• Xiaomi/Mi is more popular among Baby Boomers than other smartphone brands
• Compared to other smartphone brands, Xiaomi/Mi has a relatively high share of male users
• Xiaomi/Mi has a larger share of users with a medium household income than other smartphone brands
• Xiaomi/Mi users are more likely to live in rural communities than smartphone users in general
• Being successful is less important to Xiaomi/Mi users than to other smartphone users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors