Smartphones: Xiaomi/Mi users in Italy

Consumer Insights report

Smartphones: Xiaomi/Mi users in Italy

This report offers the reader a comprehensive overview of Xiaomi/Mi users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Xiaomi/Mi users in Italy (''brand users'') against Italian smartphone users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on smartphones: Xiaomi/Mi users in Italy

  • The share of smartphone users using Xiaomi/Mi grew by 5 percentage points since 2021
  • 40% of Xiaomi/Mi users are part of Generation X
  • 54% of Xiaomi/Mi users are male
  • 33% of Xiaomi/Mi users have an upper secondary education with the permission to go to university
  • An honest and respectable life is more important to Xiaomi/Mi users than to other smartphone users

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