Smartphones: Motorola users in Brazil

Selected insights on smartphones: Motorola users in Brazil

• The age distribution of Motorola users and smartphone users overall is fairly similar
• There is a fairly even split of male and female Motorola users
• Motorola has a smaller share of users with a high income than other smartphone brands
• Motorola users are more likely to live in rural areas and towns than smartphone users in general
• Similar aspects of life are important to Motorola users and other smartphone users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors