Smartphones: Motorola users in Brazil

Consumer Insights report

Smartphones: Motorola users in Brazil

This report offers the reader a comprehensive overview of Motorola users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Motorola users in Brazil (''brand users'') against Brazilian smartphone users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on smartphones: Motorola users in Brazil

  • The share of smartphone users using Motorola declined by 3 percentage points since Q1 of 2021
  • The age distribution of Motorola users and smartphone users overall is fairly similar
  • 53% of Motorola users are male
  • 44% of Motorola users have an upper secondary education with the permission to go to university
  • Similar aspects of life are important to Motorola users and other smartphone users

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