Smartphones: Huawei in Australia 2021 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of Huawei in Australia against all other consumers in the same category (in this case smartphones), and the overall onliners in Australia.

Smartphones
A smartphone is a mobile phone that performs many of the functions of a computer, including touchscreen, internet access and operating system. Analyses in this report are based on respondents' answers to the question "What brand is your (primarily used) smartphone?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used smartphone brands in Australia
• Gender
• Age
• Household size
• Community
• Age of consumers in Australia
• Share of consumers in Australia in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Australia live
• Communities in Australia where consumers live

• Agreement with statements in Australia
• Top 10 hobbies and interests of Huawei customers in Australia
• Agreement with statements on innovation by consumers in Australia
• Most important aspects of life for consumers in Australia

• Type of device consumers in Australia use regularly to access the internet
• Social media activities in Australia by type
• Type of media, consumers in Australia have been using in the past 4 weeks
• Top 10 places where Huawei customers in Australia have seen adverts in the past 4 weeks