Smartphones: Huawei users in Italy

Consumer Insights report

Smartphones: Huawei users in Italy

This report offers the reader a comprehensive overview of Huawei users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Huawei users in Italy (''brand users'') against Italian smartphone users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on smartphones: Huawei users in Italy

  • The share of smartphone users using Huawei declined by 13 percentage points since Q1 of 2021
  • Huawei is more popular among Baby Boomers than other smartphone brands
  • 55% of Huawei users are female
  • 15% of Huawei users have a lower secondary education
  • A happy relationship is less important to Huawei users than to other smartphone users

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