Smartphones: Huawei users in Italy

Consumer Insights report

Smartphones: Huawei users in Italy

This report offers the reader a comprehensive overview of Huawei users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Huawei users in Italy (''brand users'') against Italian smartphone users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on smartphones: Huawei users in Italy

  • 36% of Huawei users are part of Generation X
  • 53% of Huawei users are female
  • Huawei has a larger share of users with a low income than other smartphone brands
  • Huawei users are more likely to live in large cities than smartphone users in general
  • A happy relationship is less important to Huawei users than to other smartphone users

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