Smartphones: Honor in Italy 2021 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of Honor in Italy against all other consumers in the same category (in this case smartphones), and the overall onliners in Italy.

Smartphones
A smartphone is a mobile phone that performs many of the functions of a computer, including touchscreen, internet access and operating system. Analyses in this report are based on respondents' answers to the question "What brand is your (primarily used) smartphone?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used smartphone brands in Italy
• Gender
• Age
• Household size
• Community
• Age of consumers in Italy
• Share of consumers in Italy in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Italy live
• Communities in Italy where consumers live

• Agreement with statements in Italy
• Top 10 hobbies and interests of Honor customers in Italy
• Agreement with statements on innovation by consumers in Italy
• Most important aspects of life for consumers in Italy

• Type of device consumers in Italy use regularly to access the internet
• Social media activities in Italy by type
• Type of media, consumers in Italy have been using in the past 4 weeks
• Top 10 places where Honor customers in Italy have seen adverts in the past 4 weeks