Smartphones: Google users in Canada

Selected insights on smartphones: Google users in Canada

• 37% of Google users are Millennials
• Compared to other smartphone brands, Google has a relatively high share of male users
• Google has a smaller share of users with a low income than other smartphone brands
• Google users are more likely to live in medium-sized towns than smartphone users in general
• An honest and respectable life is less important to Google users than to other smartphone users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors