Consumer Insights report
This report offers the reader a comprehensive overview of Xiaomi/Mi owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Xiaomi/Mi owners in China (''brand users'') against Chinese owners of smart home devices in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
Selected insights on smart home: Xiaomi/Mi owners in China
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