Smart home: Samsung owners in the United Kingdom

Consumer Insights report

Smart home: Samsung owners in the United Kingdom

This report offers the reader a comprehensive overview of Samsung owners in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Samsung owners in the United Kingdom (''brand users'') against UK owners of smart home devices in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on smart home: Samsung owners in the United Kingdom

  • Samsung is more popular among Generation Z than other smart home brands
  • Samsung has more male than female owners
  • Samsung has a larger share of owners with a high income than other smart home brands
  • Samsung owners are more likely to live in large cities than the average consumer
  • Being successful is more important to Samsung owners than to other owners of smart home devices

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