Smart home: Haier U-home owners in China

Consumer Insights report

Smart home: Haier U-home owners in China

This report offers the reader a comprehensive overview of Haier U-home owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Haier U-home owners in China (''brand users'') against Chinese owners of smart home devices in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on smart home: Haier U-home owners in China

  • The share of owners of smart home devices owning Haier U-home declined by 3 percentage points since Q2 of 2022
  • Like other smart home brands, Haier U-home has a high share of owners that are Millennials
  • There is a fairly even split of male and female Haier U-home owners
  • 80% of Haier U-home owners have a college degree
  • An honest and respectable life is an important aspect of life for 42% of Haier U-home owners

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