Ride sharing: Uber users in the Netherlands

Consumer Insights report

Ride sharing: Uber users in the Netherlands

This report offers the reader a comprehensive overview of Uber users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Uber users in the Netherlands (''brand users'') against Dutch ride sharing users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on ride sharing: Uber users in the Netherlands

  • Uber is more popular among Generation Z than other ride sharing services
  • There is a fairly even split of male and female Uber users
  • Uber has a smaller share of users with a low income than other ride sharing services
  • Uber users and ride sharing users in general are relatively likely to live in large cities
  • A happy relationship is an important aspect of life for 59% of Uber users

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