Ride sharing: Uber users in Austria

Selected insights on ride sharing: Uber users in Austria

• Like other ride sharing services, Uber has a high share of users that are part of Generation Z
• Similar to other ride sharing services, Uber has a high share of male users
• Consumers with a high income make up 37% of Uber users
• Uber users are more likely to live in cities with over 1 million inhabitants than the average consumer
• Having a good time is an important aspect of life for 40% of Uber users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors