Ride sharing: Uber users in Australia

Consumer Insights report

Ride sharing: Uber users in Australia

This report offers the reader a comprehensive overview of Uber users in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Uber users in Australia (''brand users'') against Australian ride sharing users in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on ride sharing: Uber users in Australia

  • The share of ride sharing users using Uber declined by 8 percentage points since Q1 of 2021
  • Uber has a high share of users that are part of Generation Z compared to the total online population
  • There is a fairly even split of male and female Uber users
  • The education level of Uber users and ride sharing users are similar
  • Similar aspects of life are important to Uber users and other ride sharing users

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FURTHER REPORTS

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