Ride sharing: TADA users in Korea

Consumer Insights report

Ride sharing: TADA users in Korea

This report offers the reader a comprehensive overview of TADA users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TADA users in Korea (''brand users'') against Korean ride sharing users in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on ride sharing: TADA users in Korea

  • TADA is more popular among Millennials than other ride sharing services
  • Compared to other ride sharing services, TADA has a relatively high share of male users
  • Just like ride sharing users in general, TADA users are relatively unlikely to have a low income
  • 34% of TADA users live in megacities
  • Being successful is more important to TADA users than to other ride sharing users

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