Ride sharing: Lyft users in the United States

Selected insights on ride sharing: Lyft users in the United States

• Like other ride sharing services, Lyft has a high share of users that are Millennials
• There is a fairly even split of male and female Lyft users
• Just like ride sharing users in general, Lyft users are relatively likely to have a high income
• Lyft users and ride sharing users in general are relatively likely to live in cities with over 1 million inhabitants
• Similar aspects of life are important to Lyft users and other ride sharing users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors