Refrigerators: Whirlpool owners in Mexico

Consumer Insights report

Refrigerators: Whirlpool owners in Mexico

This report offers the reader a comprehensive overview of Whirlpool owners in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Whirlpool owners in Mexico (''brand users'') against Mexican refrigerator owners in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on refrigerators: Whirlpool owners in Mexico

  • The age distribution of Whirlpool owners and refrigerator owners overall is fairly similar
  • There is a fairly even split of male and female Whirlpool owners
  • Whirlpool has a larger share of owners with a medium household income than other refrigerator brands
  • Whirlpool owners are more likely to live in cities and urban areas than refrigerator owners in general
  • An honest and respectable life is more important to Whirlpool owners than to other refrigerator owners

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