Refrigerators: Samsung owners in India

Consumer Insights report

Refrigerators: Samsung owners in India

This report offers the reader a comprehensive overview of Samsung owners in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Samsung owners in India (''brand users'') against Indian refrigerator owners in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on refrigerators: Samsung owners in India

  • The age distribution of Samsung owners and refrigerator owners overall is fairly similar
  • Samsung has more male than female owners
  • Samsung has a smaller share of owners with a low income than other refrigerator brands
  • Refrigerator owners in general and Samsung owners specifically, live in similar type of communities
  • Being successful is an important aspect of life for 55% of Samsung owners

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