Refrigerators: Ronshen owners in China

Consumer Insights report

Refrigerators: Ronshen owners in China

This report offers the reader a comprehensive overview of Ronshen owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Ronshen owners in China (''brand users'') against Chinese refrigerator owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on refrigerators: Ronshen owners in China

  • Ronshen is more popular among Generation X than other refrigerator brands
  • Ronshen is more popular among male refrigerator owners than female refrigerator owners
  • Ronshen has a larger share of owners with a low income than other refrigerator brands
  • Ronshen owners are more likely to live in large cities than refrigerator owners in general
  • Safety and security is more important to Ronshen owners than to other refrigerator owners

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