Refrigerators: Mabe owners in Mexico

Consumer Insights report

Refrigerators: Mabe owners in Mexico

This report offers the reader a comprehensive overview of Mabe owners in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Mabe owners in Mexico (''brand users'') against Mexican refrigerator owners in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on refrigerators: Mabe owners in Mexico

  • 42% of Mabe owners are Millennials
  • There is a fairly even split of male and female Mabe owners
  • Mabe has a smaller share of owners with a high income than other refrigerator brands
  • Mabe owners are more likely to live in rural areas and towns than refrigerator owners in general
  • An honest and respectable life is more important to Mabe owners than to other refrigerator owners

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