Refrigerators: LG owners in Korea

Consumer Insights report

Refrigerators: LG owners in Korea

This report offers the reader a comprehensive overview of LG owners in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark LG owners in Korea (''brand users'') against Korean refrigerator owners in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on refrigerators: LG owners in Korea

  • The age distribution of LG owners and refrigerator owners overall is fairly similar
  • There is a fairly even split of male and female LG owners
  • Consumers with a high income make up 36% of LG owners
  • Refrigerator owners in general and LG owners specifically, live in similar type of communities
  • A happy relationship is an important aspect of life for 48% of LG owners

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