Online payment: Klarna users in Switzerland

Consumer Insights report

Online payment: Klarna users in Switzerland

This report offers the reader a comprehensive overview of Klarna users in Switzerland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in Switzerland (''brand users'') against Swiss online payment users in general (''category users''), and the overall Swiss consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Klarna users in Switzerland

  • 37% of Klarna users are Millennials
  • Klarna is more popular among female online payment users than male online payment users
  • Consumers with a high income make up 38% of Klarna users
  • 27% of Klarna users live in rural communities
  • A happy relationship is more important to Klarna users than to other online payment users

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