Online payment: Apple Pay users in China

Consumer Insights report

Online payment: Apple Pay users in China

This report offers the reader a comprehensive overview of Apple Pay users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in China (''brand users'') against Chinese online payment users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Apple Pay users in China

  • The share of online payment users using Apple Pay grew by 4 percentage points since 2021
  • Apple Pay is more popular among Millennials than other online payment services
  • Apple Pay has more male than female users
  • 90% of Apple Pay users have a college degree
  • Safety and security is less important to Apple Pay users than to other online payment users

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