Package holiday portals: TUI users in the United Kingdom

Consumer Insights report

Package holiday portals: TUI users in the United Kingdom

This report offers the reader a comprehensive overview of TUI users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TUI users in the United Kingdom (''brand users'') against UK packaged holiday bookers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on package holiday portals: TUI users in the United Kingdom

  • 34% of TUI users are Millennials
  • The education level of TUI users and packaged holiday bookers are similar
  • TUI users are more likely to live in rural areas and towns than packaged holiday bookers in general
  • 76% of TUI consumers are active on Facebook

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