Package holiday portals: Travelocity users in the United States

Selected insights on package holiday portals: Travelocity users in the United States

• Travelocity has a high share of users that are Millennials compared to the total online population
• Similar to other package holiday portals, Travelocity has a high share of male users
• Travelocity has a larger share of users with a high income than other package holiday portals
• Travelocity users are more likely to live in megacities than packaged holiday bookers in general
• A happy relationship is less important to Travelocity users than to other packaged holiday bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors