Package holiday portals: Qunar users in China

Selected insights on package holiday portals: Qunar users in China

• Qunar has a high share of users that are Millennials compared to the total online population
• There is a fairly even split of male and female Qunar users
• Qunar has a larger share of users with a medium household income than other package holiday portals
• Packaged holiday bookers in general and Qunar users specifically, live in similar type of communities
• Safety and security is more important to Qunar users than to other packaged holiday bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors