Package holiday portals: HolidayCheck users in Germany

Consumer Insights report

Package holiday portals: HolidayCheck users in Germany

This report offers the reader a comprehensive overview of HolidayCheck users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HolidayCheck users in Germany (''brand users'') against German packaged holiday bookers in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on package holiday portals: HolidayCheck users in Germany

  • HolidayCheck is more popular among Millennials than other package holiday portals
  • A relatively high share of HolidayCheck users have a college degree
  • HolidayCheck users are more likely to live in cities with over 1 million inhabitants than packaged holiday bookers in general
  • X (Twitter) is more popular among HolidayCheck users than the average packaged holiday booker

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