Package holiday portals: Fliggy users in China

Selected insights on package holiday portals: Fliggy users in China

• Like other package holiday portals, Fliggy has a high share of users that are Millennials
• Compared to other package holiday portals, Fliggy has a relatively high share of male users
• Just like packaged holiday bookers in general, Fliggy users are relatively unlikely to have a low income
• Packaged holiday bookers in general and Fliggy users specifically, live in similar type of communities
• Safety and security is an important aspect of life for 44% of Fliggy users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors