Package holiday portals: Ctrip users in China

Consumer Insights report

Package holiday portals: Ctrip users in China

This report offers the reader a comprehensive overview of Ctrip users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Ctrip users in China (''brand users'') against Chinese packaged holiday bookers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on package holiday portals: Ctrip users in China

  • Like other package holiday portals, Ctrip has a high share of users that are Millennials
  • 55% of Ctrip users are female
  • Just like packaged holiday bookers in general, Ctrip users are relatively unlikely to have a low income
  • Ctrip users and packaged holiday bookers in general are relatively likely to live in megacities
  • Similar aspects of life are important to Ctrip users and other packaged holiday bookers

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