Accommodation booking: Yanolja users in Korea

Consumer Insights report

Accommodation booking: Yanolja users in Korea

This report offers the reader a comprehensive overview of Yanolja users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Yanolja users in Korea (''brand users'') against Korean accommodation bookers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on accommodation booking: Yanolja users in Korea

  • The share of accommodation bookers using Yanolja grew by 9 percentage points since 2021
  • Yanolja is more popular among Generation Z than other accommodation booking platforms
  • 55% of Yanolja users are male
  • The education level of Yanolja users and accommodation bookers are similar
  • A happy relationship is more important to Yanolja users than to other accommodation bookers

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