Accommodation booking: Xiaozhu users in China

Consumer Insights report

Accommodation booking: Xiaozhu users in China

This report offers the reader a comprehensive overview of Xiaozhu users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Xiaozhu users in China (''brand users'') against Chinese accommodation bookers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on accommodation booking: Xiaozhu users in China

  • Xiaozhu has a high share of users that are Millennials compared to the total online population
  • Compared to other accommodation booking platforms, Xiaozhu has a relatively high share of female users
  • Xiaozhu has a larger share of users with a high income than other accommodation booking platforms
  • Xiaozhu users are more likely to live in rural areas and towns than accommodation bookers in general
  • An honest and respectable life is less important to Xiaozhu users than to other accommodation bookers

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