Accommodation booking: Tripadvisor users in France

Consumer Insights report

Accommodation booking: Tripadvisor users in France

This report offers the reader a comprehensive overview of Tripadvisor users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tripadvisor users in France (''brand users'') against French accommodation bookers in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on accommodation booking: Tripadvisor users in France

  • The share of accommodation bookers using Tripadvisor declined by 4 percentage points since Q1 of 2021
  • Tripadvisor is more popular among Millennials than other accommodation booking platforms
  • There is a fairly even split of male and female Tripadvisor users
  • 50% of Tripadvisor users have a college degree
  • Success and career advancement are relatively important to Tripadvisor users

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