Accommodation booking: Meituan users in China

Selected insights on accommodation booking: Meituan users in China

• Meituan has a high share of users that are Millennials compared to the total online population
• There is a fairly even split of male and female Meituan users
• Meituan users have a similar income distribution as accommodation bookers in general
• Accommodation bookers in general and Meituan users specifically, live in similar type of communities
• Similar aspects of life are important to Meituan users and other accommodation bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors