Accommodation booking: Hotels.com users in China

Consumer Insights report

Accommodation booking: Hotels.com users in China

This report offers the reader a comprehensive overview of Hotels.com users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hotels.com users in China (''brand users'') against Chinese accommodation bookers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on accommodation booking: Hotels.com users in China

  • Like other accommodation booking platforms, Hotels.com has a high share of users that are Millennials
  • 53% of Hotels.com users are male
  • Hotels.com has a larger share of users with a high income than other accommodation booking platforms
  • Hotels.com users are more likely to live in large cities than accommodation bookers in general
  • Safety and security is less important to Hotels.com users than to other accommodation bookers

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