Accommodation booking: ebookers users in Switzerland

Selected insights on accommodation booking: ebookers users in Switzerland

• ebookers has a high share of users that are Millennials compared to the total online population
• There is a fairly even split of male and female ebookers users
• ebookers has a larger share of users with a high income than other accommodation booking platforms
• ebookers users are more likely to live in large cities than accommodation bookers in general
• Being successful is more important to ebookers users than to other accommodation bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors