Accommodation booking: Cleartrip users in India

Selected insights on accommodation booking: Cleartrip users in India

• Cleartrip has a high share of users that are Millennials compared to the total online population
• Compared to other accommodation booking platforms, Cleartrip has a relatively high share of female users
• Compared to the average consumer, Cleartrip users are less likely to have a low income
• Cleartrip users are more likely to live in megacities than accommodation bookers in general
• Making their own decisions is more important to Cleartrip users than to other accommodation bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors