Accommodation booking: Booking.com users in France

Consumer Insights report

Accommodation booking: Booking.com users in France

This report offers the reader a comprehensive overview of Booking.com users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Booking.com users in France (''brand users'') against French accommodation bookers in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on accommodation booking: Booking.com users in France

  • The share of accommodation bookers using Booking.com grew by 10 percentage points since 2021
  • The age distribution of Booking.com users and accommodation bookers overall is fairly similar
  • There is a fairly even split of male and female Booking.com users
  • A relatively high share of Booking.com users have a college degree
  • A happy relationship is an important aspect of life for 59% of Booking.com users

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