Accommodation booking: Booking.com users in Australia

Consumer Insights report

Accommodation booking: Booking.com users in Australia

This report offers the reader a comprehensive overview of Booking.com users in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Booking.com users in Australia (''brand users'') against Australian accommodation bookers in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on accommodation booking: Booking.com users in Australia

  • The age distribution of Booking.com users and accommodation bookers overall is fairly similar
  • 54% of Booking.com users are female
  • Just like accommodation bookers in general, Booking.com users are relatively unlikely to have a low income
  • Accommodation bookers in general and Booking.com users specifically, live in similar type of communities
  • A happy relationship is an important aspect of life for 61% of Booking.com users

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