Accommodation booking: Agoda users in Australia

Consumer Insights report

Accommodation booking: Agoda users in Australia

This report offers the reader a comprehensive overview of Agoda users in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Agoda users in Australia (''brand users'') against Australian accommodation bookers in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on accommodation booking: Agoda users in Australia

  • The share of accommodation bookers using Agoda grew by 1 percentage points since Q1 of 2021
  • Agoda is more popular among Millennials than other accommodation booking platforms
  • Agoda is more popular among male accommodation bookers than female accommodation bookers
  • A relatively high share of Agoda users have a college degree
  • Safety and security is less important to Agoda users than to other accommodation bookers

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