Accommodation booking: AccorHotels users in France

Consumer Insights report

Accommodation booking: AccorHotels users in France

This report offers the reader a comprehensive overview of AccorHotels users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AccorHotels users in France (''brand users'') against French accommodation bookers in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on accommodation booking: AccorHotels users in France

  • 38% of AccorHotels users are part of Generation X
  • AccorHotels is more popular among male accommodation bookers than female accommodation bookers
  • AccorHotels has a larger share of users with a low income than other accommodation booking platforms
  • AccorHotels users are more likely to live in cities with over 1 million inhabitants than accommodation bookers in general
  • Social justice is more important to AccorHotels users than to other accommodation bookers

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