Online dating: Tinder users in Brazil

Consumer Insights report

Online dating: Tinder users in Brazil

This report offers the reader a comprehensive overview of Tinder users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tinder users in Brazil (''brand users'') against Brazilian online dating users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online dating: Tinder users in Brazil

  • Tinder has a high share of users that are part of Generation Z compared to the total online population
  • Similar to other online dating services, Tinder has a high share of male users
  • Tinder has a larger share of users with a medium household income than other online dating services
  • Online dating users in general and Tinder users specifically, live in similar type of communities
  • Learning new things is less important to Tinder users than to other online dating users

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